The way consumers shop for boats, yachts, or private jets, has drastically changed over the last 10 years.
A few years ago, customers were doing 33% of the research on their own and 67% of their buying journey was done with the help of the salesperson. The game has changed and today’s customers are doing, on average, 85% to 90% of the research on their own (via the Internet) and the remaining 10-15% with the help of a salesperson.
What does this change mean to you?
Marketing now counts for 85% of the buying journey and represents the core of your business. If things are not working for you, it is probably because you are stuck in “The Old Model” and haven’t moved to the highly leveraged, profitable and predictable “NEW Model”.
You are still selling or showing your products like it’s 2005, just like an ostrich with its head stuck in the sand…unwilling to admit that your market has drastically changed.
The year was 2008.
Vincent Finetti, a young boat broker at the time, had listed his first yacht for sale and thought it would be a great idea to showcase and promote his listing online to sell it faster.
He asked his friend Michael Hrustaliov (very talented programmer and designer) to help him market the yacht online. After many months of hard work and experimenting, the yacht sold.
Vincent and Michael then decided to start a company together dedicated to helping shipyards market and sell their boats online.
As they say, the rest is history. 400+ clients, 3000+ projects, we’ve marketed billions of dollars worth of products and helped sell thousands of boats and aircrafts worldwide. Many of our customers have been with us for 8 years or more.
Do you know the definition of strategy?
It’s “a way to win.”
We have spent the last 10 years obsessing over finding out the best and most efficient ways to win in today’s marketplace.
Schedule a free consultation and find out if we would be a good fit to work together.
CO-FOUNDER / sales & STRATEGY
Originally from France, Vincent lives on Vancouver Island in British Columbia with his wife, Jena, and 2 little boys, Luca & Leo. Vincent is passionate about sales & marketing and is also the founder of Yacht Sales Academy.
CO-FOUNDER / CREATIVE & DEVELOPMENT
Michael is an entrepreneur at heart with a keen eye for creative design and system development. He enjoys working with people while wrestling challenging projects. He is passionate about technology and the exciting future we build with it.
Simone has helped generate more than 15,000 leads for our clients. If he is not behind the computer, you will find him photographing beautiful virtual tours for yachts and private jets worldwide. He has been a captain on a midsize yacht for over 10 years and has traveled to hundreds of boat shows worldwide.
COPYWRITER / LEAD GENERATION
Paul is a superyacht listing copywriter. With his knowledge of direct response marketing, yachting and his understanding of how salesmanship works — and how to recreate that skill on the printed page — he routinely engineers listings which generate a continual flow of leads.